Shopping in China is not just about cheap prices — it’s about discovering local brands that outperform expectations and international brands that are often cheaper or more unique than elsewhere.
We’ve visited China three times and spent over three months shopping in Beijing, Shanghai, and major cities, exploring malls, street markets, and local brand stores to figure out what’s actually worth buying — not just what looks good on social media.
If you’re planning a trip and wondering what to buy in China, this guide breaks down the best Chinese and international brands, from beauty and fashion to tech and souvenirs.
Brands to Buy in China (What’s Actually Worth Your Money)
Best Skincare & Makeup Brands in China
China’s beauty scene is one of the most exciting parts of shopping here. Local makeup brands are affordable, trendy, and surprisingly high quality.
1. WOW Beauty / The Colorist
Often called the Olive Young of China, these stores sell a wide mix of Chinese and international makeup brands. Expect colorful displays, frequent discounts, and limited-edition products. Great for browsing and discovering new brands.
2. Judydoll
One of the most popular Chinese makeup brands right now. Known for cute packaging and beginner-friendly products, most items are under RMB 100, making it perfect for affordable beauty shopping. You can find Judydoll in Miniso, Wow Beauty or The Colorist and many other shops.
3. HARMAY
Often called the Sephora of China, but what makes it extra fun is the mini-sized products — perfect if you like trying a bit of everything.
Best Chinese Bag Brands to Buy
If you’re looking for stylish bags that don’t cost luxury prices, China has excellent local options.
1. Songmont
Songmont is A well-known Chinese bag brand offering minimalist, elegant designs. Prices are higher than fast fashion brands but still far below European luxury labels. Ideal if you want something timeless and well-made.
2. Muva
A Chinese bag brand with chic, youthful designs. Most bags are under RMB 500, but the quality feels way more premium than the price.
Fashion Brands Worth Buying in China
China’s fashion brands range from practical performance wear to trendy street style.
1. Bosideng
Famous for high-quality down jackets and winter outerwear. Bosideng products are warm, durable, and often more affordable in China than overseas.
2. Beneunder
Often called the “Lululemon of China.” The brand focuses on UV-protection clothing, lightweight jackets, and sun accessories. Very practical for travel, especially in summer.
3. Li-Ning
A major Chinese sportswear brand with modern designs and strong performance gear. Popular for basketball shoes, activewear, and athleisure.
4. Anta
Another leading sports brand, known for comfortable shoes and reliable quality. Often more affordable than Western sportswear brands.
5. Basement FG
A Beijing-based brand that gives strong Brandy Melville vibes — minimal, youthful, and trendy.
6. W. Management
A younger brand with Korean-inspired styles and a very Y2K feel.
7. 361 Degrees
Great if you’re looking for affordable sportswear, especially shoes and jackets.
International Brands Cheaper or Better in China
Some international brands are worth buying in China because of better pricing or China-exclusive collections.
1. Uniqlo
Uniqlo prices in China are similar to Japan and often cheaper than in Southeast Asia or Europe. Great for stocking up on basics, heat-tech, and travel-friendly clothing.
2. Adidas
Adidas China frequently releases China-exclusive designs, especially during Chinese New Year. Outlet stores often have deep discounts.
3. Brandy Melville
Many people find Brandy Melville in China cheaper than in the US, with better availability too.
4. Rockfish
A UK shoe brand that offers some China-exclusive or limited collections.
Best Souvenirs to Buy in China
If you’re shopping for gifts or souvenirs, these brands offer good value and easy-to-carry items.
1. POP MART
The famous blind-box toy brand behind Labubu and other collectibles. Prices are usually cheaper in China, with a much wider selection than overseas.
2. MINISO
Often mistaken as Japanese, but MINISO is a Chinese brand. You’ll find affordable stationery, plush toys, and travel accessories. If you see MINISO Land, it’s worth visiting for exclusive items.
3. Lyfen
Known for individually packaged snacks, making them perfect souvenirs. Easy to share and travel-friendly.
4. M&G Shop
A great place for cute and affordable stationery, from pens to notebooks and art supplies.
5. The Green Party
Very similar to Miniso, selling trendy stationery, plush toys, homeware, and fun little collectibles.
Tech & Phones to Buy in China
China is one of the best places to buy tech thanks to competitive pricing and frequent promotions.
Popular Tech Brands
- Xiaomi – Phones, tablets, smart home devices, and accessories
- Huawei – Premium hardware and strong cameras
- Honor – Reliable phones with good value for money
⚠️ Important note: Phones bought in China generally do not support eSIM, which may matter for international travelers.
Where to Shop for These Brands in China
You’ll find most of these brands in major shopping areas:
Beijing: Sanlitun, Wangfujing, Qianmen Street
Shanghai: Nanjing Road, IFC Mall, IAPM Mall
Shenzhen / Guangzhou: Large shopping malls and outlet centers
These areas are convenient, foreigner-friendly, and packed with flagship stores.
Practical Shopping Tips for China
Set up WeChat Pay or Alipay before arriving
Consider getting a Chinese phone number to unlock store memberships, discounts, and freebies
Outlet malls often offer better deals than city-center stores
Avoid buying phones if you rely heavily on eSIM
Is Shopping in China Worth It?
Absolutely — but only if you shop smart.
The real value comes from Chinese beauty brands, functional fashion, sportswear, and unique souvenirs, not luxury labels. If it’s your first time shopping in China, focus on local brands you can’t easily find back home.
Shopping in China isn’t just cheaper — it’s a chance to discover brands before the rest of the world catches on.
Explore Our E-Book for More Information about China
Explore More Hidden Gems in China
If you’re planning a longer trip, check out our other China travel blogs featuring Zhangjiajie, Shanghai, and Guangzhou — each offering its own unique blend of nature and culture.
For detailed routes and insider travel tips, download our China Travel eBook, which includes itineraries, hidden attractions, and local experiences curated from our own journeys.
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